Channel Phases


 Business Model Generation Channel Phases


Sales happen when you:
  1. Make an effort to get a customer's attention.
  2. Help that customer see the value of the product or service.
  3. Make the customer feel comfortable that the seller can be trusted.
  4. Make it easy for the customer to pay.
  5.  Ensure that the customer has a way to receive the goods or services. (Kauffman Foundation 2006.)
 http://www.cleverism.com/wp-content/uploads/2015/01/Business-model-canvas-channels-e1425319339367.jpg

Source  http://www.cleverism.com/wp-content/uploads/2015/01/Business-model-canvas-channels-e1425319339367.jpg (4.2.2016)

Martin Business model generation Selecting and Managing Channels in Business Model Canvas (4.2.2016).


https://youngentrepeneurial.files.wordpress.com/2013/02/channel-phases.jpg


Source  https://youngentrepeneurial.files.wordpress.com/2013/02/channel-phases.jpg (4.2.2016).
Business Model Generation (4.2.2016).

Types of Marketing Channels (4.2.2016).


http://www.dowlingconsulting.biz/Images/FivePhases.jpg

Source http://www.dowlingconsulting.biz/Images/FivePhases.jpg (4.2.2016).
Take a look at also Multi Channel Transformation (4.2.2016).

http://www.channeladvisor.com/wp-content/uploads/2014/11/brand-phases.png


Source http://www.channeladvisor.com/wp-content/uploads/2014/11/brand-phases.png (4.2.2016).
Maximising Sales Opportunities for Your Products (4.2.2016).

http://image.slidesharecdn.com/greenhouse-fourphasesgeneralroadmap4-8-11-110409212026-phpapp02/95/four-phases-of-customer-development-2-728.jpg?cb=1302384117
Source http://image.slidesharecdn.com/greenhouse-fourphasesgeneralroadmap4-8-11-110409212026-phpapp02/95/four-phases-of-customer-development-2-728.jpg?cb=1302384117  (4.2.2016).

Customer Validation Road Map (4.2.2016).

Sources
Ewing Marion Kauffman Foundation (2006). Sales and Distribution Channels. (PDF) (4.2.2016).

Traxler, Dale. (2012). Choosing Sales Channels to Reach Target Consumers (4.2.2016).

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